The non-exchanged traded Binary Options industry has expanded vastly since their inception in early 2008. The growth in the number of competing Binary Options platforms has been powered by a number of platform providers providing cost effective and easy to implement platforms. Whether such growth can continue indefinitely seems questionable but today we are going to outline the offerings of the three largest Binary Option platform providers.
SpotOption is the trading name of s.o SpotOption Ltd. The company was founded in early 2008 and sees itself as one of the leaders in the Binary Options marketplace. Currently SpotOption powers over 80 different Binary Option platforms making it the biggest Binary Options platform provider. SpotOption also holds the honor of being the first Binary Options company to become regulated under CySEC after they changed their position regarding the regulation of Binary Options. Again SpotOption can also claim to have provided the platform for the first Binary Option provider to become CySEC regulated. SpotOption provides a 360 solution providing everything from the platforms front end, trading engine, risk management, payment processing, customer relations and a content management system. Meaning that those who opt for a SpotOption provider can get hold of a platform that almost runs itself.
For a good example of SpotOption platform one should check out Banc De Binary, who happen to hold CySEC regulation and our one of SpotOptions biggest brands. SpotOption supports data from a number of different financial feeds including Leverate, Reuters and Bloomberg allowing the platform providers to pick which data feed they utilize. However, SpotOption claim that the real strength of their platform is their risk management they provide. SpotOption provide a five tiered risk management system which they claim can help ensure platform providers make a consistent 10-12% profit. The Client can access all the features they need through the CRM including information on customer leads, depositor management, back office features, accounting and affiliates. SpotOption also provides one of the cheaper platform solutions which is partly why it is so popular.
Launched in 2009, Techfinancials was launched by a group of financial experts who wanted to enter into the lucrative Binary Options marketplace. Techfinancials supports a much smaller number of operating companies, though their clients do include a number of big names including 24Options. Techfiancials see Binary Options as instrument which will allow individuals the ability to access the financial markets and envisage CFD companies offering Binary Options alongside their traditional Contracts for Difference. The Techfinancials Binary Option platform is powered by Techfinancials unique Ocra+ engine which uses a unique algorithmic model to price Binary options, which then allows traders to close positions/rollover open positions during trading. The Ocra+ engine also allows Binary Options trading to be plugged into the MetaTrader 4 engine which is a pretty nice feature of the platform. Again Techfinancials have a comprehensive back office features largely adapted from online gaming world allowing users of the platform full access to various features including affiliates, marketing, admin and various types of banking functions. The Techfinancials platform is available in both white label and in operator format. For further information on the platform check out their website.
MarketsPulse, prides itself in providing Binary Options solutions for already established FX Trading companies and has clients both regulated by the Japanese FSA and Australia’s ASIC. This means the platform is aimed towards those who already have active FX trading services and MarketsPulse is unique in the fact that it doesn’t operate a Binary Options platform powered by their own software meaning they do compete with their clients for customers. They also claim to have a unique Binary Options algorithm powering their risk management systems as they are the only Binary Option platform which can offer clients up to 90% returns on many different Binary Options. However, the MarketsPulse solution is considerably more pricey than the solutions offered by the other major providers. The platform also has the bonus of being able to support any data feed. The platform also allows its users a full backend to allow the company running the service to access everything that they need. While the offering by MarketsPulse is pretty impressive it is going to be out of the price range of most people who want to open a Binary Options brokerage.